This is our kaupapa; what our organisation is working towards, the driving force behind all we do.
Hauora Tairāwhiti Values
Whakarangatira/enrich - Enriching the health of our community by doing our very best
Awhi/support - Supporting our turoro/patients their whanau/families, our community partners and each other
Kotahitanga/togetherness - Together we can achieve more
Aroha/compassion - Empathy, we care for people and people want to be cared for by us.
Our values form the acronym WAKA. They reflect our past while guiding us on our journey to create a healthier Tairāwhiti by working together
The waka is a symbol of the Tairāwhiti region. It reflects our voyaging heritage and is woven into our landscape through whakapapa, customs and practices.
Our legends include Maui fishing up Te Ika a Maui (North Island) on the waka/canoe Nukutaimemeha followed by the arrival of Paoa on the Horouta canoe and Tamatea Arikinui on the Takitimu canoe. Centuries later the scientific explorer James Cook arrived on the Endeavour.
Recognising our waka heritage reminds us of the tenacity and teamwork required to overcome challenges; it inspires us towards success.
Our visual identity
In September 2015 Hauora Tairāwhiti unveiled a new direction, a new kaupapa, new values and a new visual identity.
To bring all this together we had the assistance of master carver and ta moko tohunga Mark Kopua. He created the image ‘Hourua’ to depict our new kaupapa: Whāia te hauora i roto i to kotahitanga - A healthier Tairāwhiti by working together.
Hourua is based on a doubled hulled waka. Hourua has a feminine side representing care and compassion and a masculine side representing strength. Together they face the same direction in unity. Whanau/families, health service users and all the organisations working towards hauora/wellbeing for Tairāwhiti are represented on Hourua’s sails.
Hourua can effectively cut through the ocean of challenges because all parts are working together around the ebb and flow of the water/puhoro’. Hourua is open to innovation – the wind in its sails which speeds up the journey.
Hourua represents the future of healthcare for our people, the journey we will take to get there and the goal of Hauora Tairāwhiti.
The logo associated with Hauora Tairāwhiti combines the circular kape and koru used in the previous Tairawhiti District Health logo with the twin WAKA sails from the Hourua image. The WAKA sails incorporate puhoro design showing the ebb and flow of the people’s health and wellbeing journey.